POSTPEAK.
The challenge
Fundwise launched into a category owned by two entrenched competitors with decade-old domains. Paid CAC was climbing 15% quarter over quarter, and a brand-new domain meant zero organic authority — every lead was a bought lead.
Leadership needed a channel that would compound instead of inflate: organic search had to go from 0% to a meaningful share of pipeline within a year, without pausing paid growth.
What we did
We ran our full playbook — foundation first, then a content engine tuned to commercial intent:
Technical rebuild — site architecture, Core Web Vitals and indexing fixed in the first 30 days.
Programmatic content — 120+ comparison and intent pages built from a proprietary keyword model.
Digital PR — data-story campaigns earning links from finance press on a monthly cadence.
CRO loop — weekly landing page tests converting the new traffic into trials.
The results
0
%
Organic traffic growth
0
+
Page-one keywords
0
%
Pipeline now organic
Gallery
Visual Highlights
